Family values take center stage in the September 2021 issue of Western Horseman. Bull rider J.B. Mauney talks about sharing more time with his wife and son while gunning for his first Wrangler National Finals Rodeo. The Kieckhefers discuss the importance of generational involvement in Arizona's historic K4 Ranch. And Steve Friskup, a leading auctioneer and well “liked” minister on Facebook, details how prioritizing family life was a turning point in his career. Even the annual Western apparel feature, spotlighting the latest looks for fall fashion, was photographed at the Baker family ranch in Oklahoma.