The way of the cowboy is one rooted in tradition. Traditions of hard work, integrity, patience, the desire to learn and much more. This issue visits cowboys who are famous for their way of life, like Wes O’Neal of the Waggoner Ranch and Jim Young the Wild Cow Catcher. It looks at the distinct cultural differences and preferences between cowboys in different regions. It explores cowboys who have shaped the face of rodeo we know today. It celebrates cowboys who give and cowboys who explore, cowgirls who paint and cowgirls who cowboy. The August issue is dedicated to hard working and enduring ways of the cowboy.